Salema is one of the great undiscovered treasures of the Algarve, a serene and tranquil fishing village where time seems to have stood still for generations.
We have always felt a passion to preserve places like Salema and the simple way of life that lives on there - and now our guests are beginning to share this passion too. Despite a pristine beach regularly voted one of the best in Europe, people fall in love with a place still, somehow, out of time.
Travellers here follow in the footsteps of some of the most extraordinary journeys ever taken, this coastline has a tradition of discovery, from the fleets that set sail in search of a new world to the footprints of dinosaurs in the sands of the Algarve’s own Jurassic coast.
More and more, we find our guests on their own journey of discovery and experience, seeking out something authentic and meaningful. As one of the region’s best-kept secrets, Salema is the perfect destination for those looking for an escape into sanctuary. In Arabic, the word describes a place of purity, somewhere flawless, and so it remains.
The Vila Vita Collection has been carefully curated to celebrate places just like Salema, inviting you to discover cobbled streets, whitewashed cottages, and colourful fishing boats just as we did. We are proud that our guests create their own memories here, precious moments that become a part of the continuing story of Salema.